Station Profile

Format & Call Letters

Today's Country - 101 Country KPNC

Format Description

101 Country 101 Country KPNC is Ponca City's heritage station.

101 Country KPNC plays the biggest Country music artists in America today.

101 Country KPNC's with its25,000 watt FM signal has been playing modern country music since it first signed on the air in 1979.

In addition to the popular music 101 Country KPNC is very involved in its community. The morning show features daily interviews with are civic leaders, business leaders, political officials, and more.

Most Saturdays you can find 101 Country KPNC out broadcasting live from area events and businesses.

101 Country KPNC targets affluent listeners 25 to 54 years old with a strong core audience of 25 to 54 females.

The Country Music format year to year continues to remain one of the most popular music formats in America today and one of the best performing formats for advertisers.

Great artist, great songs! 101 Country KPNC listeners tune in to hear the biggest Country artists such as Blake Shelton, Miranda Lambert, Carrie Underwood, Keith Urban, Jason Aldean, Eric Church, Darius Rucker, Brothers Osborne, Old Dominion, Chris Young, Tim McGraw, Faith Hill, Kenny Chesney, Maren Morris, Josh Turner, Carly Pearce, Thomas Rhett, and many more.

101 Country KPNC Country music format is a popular at work choice for listeners.

101 Country KPNC has a long history of providing results for its advertisers.

101 Country KPNC is proud to be a two-time winner of the Oklahoma Association of Broadcasters Station of the Year Award.

101 Country KPNC allows advertisers to reach a large affluent active consumer group in their prime spending years that can’t be reached with any other station.

Demographic Profile

101 Country KPNChas wide demographic appeal with consumers who have purchasing power!

Age Composition: 101 Country KPNC targets Affluent consumers in the 25-54 age group. Most of Country Radio listeners in America fall into the 25-64 age group. 

- Over 20% of Country listeners in America are adults 45 to 54 years old.
- Over 16% of Country listeners in America are adults 55 to 64 years old.
- Almost 15% of Country listeners in America are adults 35 to 44 years old.  
- Over 15% of Country listeners in America are adults 25-34 years old.
- Over 15 % of Country listeners in America are adults 65+.

Gender: 101 Country KPNC has more.females listening than males. 

Occupation: 101 Country KPNC listeners are employed as Owners, Managers or Professionals, employed as tradespeople, employed in the sales and service industry and are employed as administrators or clerical staff.

Household Income: 101 Country KPNC listeners have high earning power.

- Over 25% of Country listeners in America has an income over $75,000.
- Almost 25% of Country listeners in America has an income of $50,000 - $74,999.
- Almost 30% of Country listeners in America has an income of $25,000 - $49,999.

Education: 101 Country KPNC listeners are well educated. The majority of 101 Country KPNC listeners have attended or completed college or more.

Investments: 101 Country KPNC targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: 101 Country KPNC attracts listeners who actively participating in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Market your business to thousands of potential new customers each week with 101 Country KPNC.

Lifestyle Profile

101 Country KPNC listeners are in their prime earning and spending years.

101 Country KPNC targets homeowners. A huge category for these consumers is home improvement.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

The 101 Country KPNC is targeted to reach active consumers in their prime spending years.

101 Country KPNC Listeners Have Purchasing Power

101 Country KPNC targets affluent consumers with high disposable income.

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and women's shoes and accessories.

101 Country KPNC is committed to delivering the best value for advertisers today delivering an active audience in their prime purchasing years.

Here's Why 101 Country KPNC Targets Women

80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women.
61% of all electronics purchases are influenced by a woman.

101 Country KPNC Coverage Map